As the saying goes, I get by with a little help from my friends…..or my husband! Insightful thoughts on needs vs. wants by EJ Widun.
While you are at work, do you try to give people what they want? If you are, you are probably not meeting their needs to the max. People will often struggle to verbalize what they actually need. They will explain what they are looking for or what they may want, but it is up to you to apply the “magic” to this list of requirements. The “magic” comes from you taking a step back, thinking like your customer, applying your special skills and techniques to deliver an excellent service or solution. If you do this, the client will be happy because they got what they needed not just what they want.
Let’s look at a simple example of getting what you need mattering more than what you want. I am sure that all of us have gone through a drive-thru and placed an order. Of course, you expect the order to be correct and that you received what you ordered. How much better is your experience when you go into the bag and find all the added amenities that you forgot to request? It could be condiments, extra napkins, a wet napkin. It makes your experience so much better, and you may not even realize it. This is a result of the people behind the counter hearing your order, giving you what you asked for and adding what you need to the equation. This may not seem like a big deal until you need those little extras. The little things matter too, so next time make sure you take the time to apply yourself to the customer’s situation and make their experience extraordinary.